gleaners winter Campaign

Gleaners was founded in 1980 and has distributed over 360 million pounds of food and grocery products to nearly 600 hunger relief agencies and partners serving needy Hoosiers.

CVR was tasked with coming up with a new way to present hunger to donors. While in a brainstorm our team chatted about ways to make hunger more relatable to donors that don’t have experience with hunger. I came up with an idea to talk about all of the diets, lifestyles and dietary restrictions people have. Picky eaters have the option to be picky about what they eat, people who go without meals do not. We then produced this TV spot that ran on local channels for over a year. Make sure to watch til the end!